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Part 2 of our SPA Awards 2026 news feature focuses on the “red carpet” and further highlights from the event – here in our second gallery:
The SPA AWARDS are back in Baden-Baden – this year’s SPA AWARDS were presented in the festive setting of the historic Kurhaus, in the presence of more than 300 invited guests from the beauty and spa industry, the luxury hotel sector, and the worlds of culture and show business.
You can find Part 1, featuring highlights from the “Cosmopolitan Night”, here in our gallery:
Where trends take shape and inspiration comes to life: Ambiente brings together people, brands and ideas from all over the world. With new perspectives, exciting products and meaningful encounters, it creates a unique trade fair experience.
Here’s what we’re taking away from Ambiente 2026:
In a world of abundance, uniqueness becomes a conscious choice. With our new campaign, guided by the motto ‘Stay Rare’, we are once again reaffirming our values alongside Tim Mälzer and setting our sights firmly on the future.
The new design features Tim Mälzer standing in front of a pine tree, a tree whose symbolism is deeply rooted in Japanese culture. In Japan, the pine tree symbolises longevity, endurance and resilience. As an evergreen, it defies the changing seasons and embodies perseverance, reliability and inner strength: values that are closely associated with Japanese craftsmanship.
This philosophy is also reflected in our long-standing collaboration with Tim Mälzer and in our joint knife ranges, such as the Shun Premier Tim Mälzer. This premium range, featuring 12 different blade shapes, stands for precision craftsmanship, exceptional sharpness and uncompromising quality. “Stay Rare” is more than just a motto; it is a mindset. Tim Mälzer and we stand for a spirit of innovation, curiosity and the determination to continually improve what has already proven itself. For knives that are more than just tools: reliable, sharp partners in the kitchen. And for a partnership based on shared values that is consistently developed further.
This is how Tim Mälzer and we look to the future together: Stay true to yourself. Stay consistent. Stay unique – Stay Rare!
The “Ad Alliance Get Away” took place from 6 to 9 November at the Steigenberger Icon Europäischer Hof in Baden-Baden. In a stylish setting, the weekend was characterised by inspiring discussions, personal conversations and moments of relaxation. We are delighted to have been part of this special event and to have had the opportunity to showcase our products there.
This year we are celebrating the 15th anniversary of the Shun Premier Tim Mälzer range.
To mark this anniversary, we are presenting a very special Lovepiece, which is expected to be available in late summer: the limited-edition Tantō blade, christened LEGEND, is ideal for chopping vegetables, trimming cuts of meat, filleting fish and much more. In its original form, the Tantō is a short sword and has been reimagined for use in the kitchen.
This year's SPA Awards were celebrated at the Steigenberger Icon Grandhotel & Spa Petersberg. In addition to the grand red carpet moment on Saturday, Friday evening was exclusively accompanied by Johann Lafer and Chakall as ‘Cosmic Night’. You can find impressions here in our gallery:
Ambiente – the leading international trade fair for the consumer goods industry serves the dining, living and gift sectors. The fair offers a unique range of products, furnishings and concepts.
These were our impressions at this year's Ambiente 2025:
From 8 to 10 November 2024, the ‘Ad Alliance Get Away’ took place once again on the coast of Málaga. As one of the partners for this wonderful weekend, we presented various lifestyle events and get-togethers together with Frank Gloystein, as well as a knife introduction under the motto ‘Don't be afraid of big fish’.
The intensive and mutually fruitful collaboration between Tim Mälzer and KAI has now lasted almost 15 years. Together, we are proud of the open and trusting relationship on an equal footing that the collaboration has allowed to mature over time. Tim's personality and the KAI chef's knife series associated with him also play an important role in the communication of the brand. In 2024, we are pleased to announce that we have developed new campaign motifs together that emphasise this relationship. The elements of fire, water, air and earth serve as a natural leitmotif for four chapters under which we will successively address the Tim Mälzer chef's knife lines and the topic of sustainability.
Chapter One begins with the claim "INSPIRED BY WATER" and stands for the particularly elegant SHUN MINAMO series. The name of the series comes from the very fine damascus grain, which is reminiscent of a water surface (Japanese Minamo) in the rain. Tim, who designed the blade shape himself, presents his knife as a self-confident style icon.
Tim got the idea for the knife shape from a visit to a museum in Japan. An ancient Japanese fishing knife provided him with the stylistic inspiration for his design with the peculiar Minamo blade shape. Tim's blade shape is used in both the Minamo and the Kamagata series and is recognised by KAI as a hybrid chef's knife blade. In simple terms, the aesthetic hybrid blade shape can also be described as a combination of a European chef's knife and a Japanese Santoku.
Never the same, always different: the fantastic experience of the world's most important consumer goods fair. The dynamic interplay of product and design worlds, highlights and events creates an overview of the global market at Ambiente. As an exhibitor, we were of course there again this year. That was our Ambiente 2024 - you can find impressions here:
From 3 to 5 November 2023, the "Ad Alliance Get Away" took place at the Spa & Restort Hotel Bachmair Weissach am Tegernsee. In addition to a sporty mountain bike tour, a cosy carriage ride or an exciting fashion talk with GALA Fashion Director Marcus Luft, the guests were also surprised with culinary delights. You can find our favourite KAI moments of the weekend - impressions here:
In October, we once again visited our parent company in Japan. Together with Tim Mälzer and other guests, we not only visited our headquarters in Tokyo and various KAI production facilities in Seki, but also once again embarked on a cultural and culinary journey through exciting spots. Philipp Rathmer, our favourite photographer, was also on board again and accompanied us and Tim on the trip. You can find selected impressions here:
The new warehouse at our European headquarters in Solingen was officially opened. We celebrated this new milestone in a relaxed atmosphere with sake from a traditionally tapped barrel for a happy future and culinary highlights. And because it's better to celebrate together, we did so with many invited guests - including our special guests, the managing directors Koji Endo and Hiroaki Endo from our parent company in Japan as well as our friends Tim Mälzer, Xiao Wang, Chakal and Stefan Wiertz, who supported us on this day with their culinary skills - you can find impressions here:
It's that time of year again - the SPA AWARDS will be presented in Kitzbühel this year. Stars, beauty experts and many others celebrate beauty for a whole weekend. Together with Tim Mälzer, we were on board as a "culinary" sponsor partner - you can find impressions from the Bio-Hotel Stanglwirt here:
Exhibitors and trade visitors can look forward to a first-class world's leading trade fair for consumer goods from 3 to 7 February 2023. The industry is unanimous: Ambiente is the international platform where you can meet customers from all over the world. Of course, we from KAI were also represented at the world-famous trade fair and enjoyed meeting international and national partners and customers at our stand. After a reorganisation of the exhibition halls and the global pandemic, we were happy to meet people from all over the world in Hall 8 - you can find impressions here:
After the long enforced break due to Covid, we celebrated the finer things in life together with our partner brands Acqua di Parma and Gant. In an exuberant atmosphere with exquisite drinks, delicious food and first-class music, a happening of fragrance, fashion and culinary delights took place that delighted all the senses - you can find impressions here:
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